Email marketing

black woman with shoulder length brown curly hair sitting looking at a laptop and smiling. Image conveys that she is engaged with & enjoying the emails from the email funnel she is reading.

The Power of Email Funnels

20 February 202410 August 2024

In today’s digital age, where inboxes are swamped, and attention spans are fleeting, staying ahead of the game requires strategic finesse. Enter the world of… Read More »The Power of Email Funnels

Image is words spelt out in square building blocks. The words sit on top of each other and read: Reflect, Rethink, Revise. The image is trying to convey reflecting on your 2023 email campaigns and planning for 2024

Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up

24 November 202326 November 2023

Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up As 2023 winds down, it’s the perfect time to step back and take a… Read More »Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up

Image of a white woman with brown hair. Hannah is sitting at a desk staring into the distance, the photos taken from behind her but you can see her face in the reflection of the mirror. She looks confused as if trying to figure out MailerLite migration

MailerLite Shakeup: Navigate the Change with Ease with Balance VA Services

12 November 202325 November 2023

MailerLite Shakeup: Navigate the Change with Ease with Balance VA Services In the fast-paced world of email marketing, staying updated with the latest platform changes… Read More »MailerLite Shakeup: Navigate the Change with Ease with Balance VA Services

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Email Marketing: Summer Edit

18 October 202325 November 2023

Email Marketing: The Summer Edit Hello and welcome to the Summer Edit. At the end of each season I share some of my best tips,… Read More »Email Marketing: Summer Edit

Close up of laptop with woman typing on it. There are illustrated emails coming from the keyboard as if to indicate good email deliverability

Making Sure Your Emails Land: Tips for Better Deliverability

6 October 202310 August 2024

In the digital age, the email inbox has become a sacred space. As businesses, we’re granted limited access to it, and it’s crucial that when… Read More »Making Sure Your Emails Land: Tips for Better Deliverability

Studio shot of a group of business people standing together smiling & chatting while looking at a laptop as they are reading an email that has arrived via a mailing list

Why Your Mailing List is More Than a Marketing Tool

4 September 20233 December 2023

In today’s world, where it seems we are bombarded with information from all directions, it’s easy for businesses to get lost in the noise of… Read More »Why Your Mailing List is More Than a Marketing Tool

Hannah sitting on a table with a cup of tea looking at the camera

Email Marketing: The Spring Edit

25 July 202326 July 2023

Hello and welcome to the Spring Edit. At the end of each season I will be sharing some of my best tips, tools and finds… Read More »Email Marketing: The Spring Edit

Is It Time to Migrate to the New MailerLite?

10 July 202314 July 2023

Is It Time to Migrate to the New MailerLite? If you’re still using MailerLite Classic, you may be wondering if you should migrate to the… Read More »Is It Time to Migrate to the New MailerLite?

Woman stretching at her desk knowing her email marketing is sorted

Personalisation in Email Marketing

14 June 202327 September 2023

Personalisation in email marketing is a powerful tool. In a time where we are overloaded with information standing out from the crowd has never been… Read More »Personalisation in Email Marketing

Hannah, a brown haired white woman, is sitting cross legged on a sofa with her laptop on her lap. She's giving the impression of building connections with her mailing list

Email Marketing: The Winter Edit

14 March 202310 August 2024

Hello and welcome to my seasonal edit series. At the end of each season I will be sharing some of my best tips, tools and… Read More »Email Marketing: The Winter Edit