Blog

Behind the Scenes of a Lead Magnet

26 June 202526 June 2025

Behind the Scenes of a Lead Magnet …That Actually Works: The 7 Fixes You Need If you’ve ever launched a lead magnet and ended up… Read More »Behind the Scenes of a Lead Magnet

Image of a woman at a computer taken from behind. Lots of tabs open on her desktop. The email tech is overwhelming

Why Email Tech Feels So Overwhelming

12 May 202517 May 2025

Why email tech feels so overwhelming It’s Not You, It’s the System You sit down to “finally sort the email thing.” You open your laptop,… Read More »Why Email Tech Feels So Overwhelming

black woman with shoulder length brown curly hair sitting looking at a laptop and smiling. Image conveys that she is engaged with & enjoying the emails from the email funnel she is reading.

The Power of Email Funnels

20 February 202410 August 2024

In today’s digital age, where inboxes are swamped, and attention spans are fleeting, staying ahead of the game requires strategic finesse. Enter the world of… Read More »The Power of Email Funnels

A white woman with short brown hair at a window with blue post-its on. She is writing on a post-it. Image conveys the person is creating an email workflow to make the most out of automated email tools

Making the Most of Automated Email Workflows

16 January 202410 August 2024

Navigating the realm of email marketing might seem daunting, especially with jargon like “automated email workflows” floating around. For those who feel a pang of… Read More »Making the Most of Automated Email Workflows

Unwrapping Productivity: Time-Saving Tips for the Holiday Season

10 December 202310 December 2023

Unwrapping Productivity: Time-Saving Tips for the Holiday Season As we approach the holiday season, the balance between work commitments and festive celebrations becomes ever more… Read More »Unwrapping Productivity: Time-Saving Tips for the Holiday Season

Image of a woman with a headset at a laptop with a Christmas tree in the background. Her hand is raised in the air. Image depicts the need to ease into the Holidays: Automate Your Business for a Relaxing Break.

Automate Your Business for a Relaxing Break

2 December 20235 December 2023

Ease into the Holidays: Automate Your Business for a Relaxing Break As the festive season approaches, the thoughts of relaxation and family time become increasingly… Read More »Automate Your Business for a Relaxing Break

Image is words spelt out in square building blocks. The words sit on top of each other and read: Reflect, Rethink, Revise. The image is trying to convey reflecting on your 2023 email campaigns and planning for 2024

Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up

24 November 202326 November 2023

Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up As 2023 winds down, it’s the perfect time to step back and take a… Read More »Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up

Image of a white woman with brown hair. Hannah is sitting at a desk staring into the distance, the photos taken from behind her but you can see her face in the reflection of the mirror. She looks confused as if trying to figure out the MailerLite email tech - it's overwhelming

MailerLite Shakeup: Navigate the Change with Ease with Balance VA Services

12 November 202325 November 2023

MailerLite Shakeup: Navigate the Change with Ease with Balance VA Services In the fast-paced world of email marketing, staying updated with the latest platform changes… Read More »MailerLite Shakeup: Navigate the Change with Ease with Balance VA Services

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Email Marketing: Summer Edit

18 October 202325 November 2023

Email Marketing: The Summer Edit Hello and welcome to the Summer Edit. At the end of each season I share some of my best tips,… Read More »Email Marketing: Summer Edit

Close up of laptop with woman typing on it. There are illustrated emails coming from the keyboard as if to indicate good email deliverability

Making Sure Your Emails Land: Tips for Better Deliverability

6 October 202310 August 2024

In the digital age, the email inbox has become a sacred space. As businesses, we’re granted limited access to it, and it’s crucial that when… Read More »Making Sure Your Emails Land: Tips for Better Deliverability