Skip to content

In the digital age, the email inbox has become a sacred space. As businesses, we’re granted limited access to it, and it’s crucial that when we send out an email, it lands precisely where we intend: in our recipient’s primary inbox, not lost in spam or promotions. Deliverability isn’t just about ensuring your email gets sent; it’s about guaranteeing it’s received, opened, and acted upon. Balance VA Services understands the intricacies behind this process and in this blog post, we’ll delve into actionable steps you can take to boost your email’s deliverability.

1. Domain Authentication is Your Passport

Every time you send an email, it undergoes various checks by receiving servers to determine if it’s genuine or a potential threat. Domain authentication helps prove to these servers that your email is legitimate. Balance VA Services recommends setting up authentication methods like SPF, DKIM, and DMARC. They might sound technical, but they play a pivotal role in proving your email’s authenticity.

2. The Magic Behind Sender Names and Addresses

Ever wondered why certain emails automatically get labelled as spam or promotions? One reason could be the sender’s name or address. Using a consistent, recognisable sender name and a professional domain (like rather than increases trustworthiness. Also, avoid using “no-reply” in your sender address; it gives off an impersonal vibe.

3. Clean, Engaged Lists are Golden

The quality of your subscriber list plays a significant role in deliverability. Regularly prune your list by removing inactive subscribers. Email providers notice when emails go unopened frequently, which can affect your sender reputation. Balance VA Services recommends using double opt-ins for subscriptions to ensure genuine interest.

4. Valuable Content Equals Engaged Readers

It’s not just about getting your email into the inbox; it’s about getting it opened and read. Emails opened, links clicked, and positive interactions improve your sender reputation. Thus, always ensure your content provides value to the reader. Avoid spammy phrases in your content and subject lines like “Congratulations, you’ve won!” or “This is a limited-time offer!”

5. Balance Your Image-to-Text Ratio

Emails filled with images and minimal text are a red flag for many email service providers. They might categorise such emails as promotional or spam, reducing your chances of landing in the primary inbox. Balance VA Services recommends maintaining a healthy balance of text and images in your emails. Aim for a 60:40 text-to-image ratio to ensure your emails appear engaging without triggering spam filters.

6. Responsive Design for All Devices

With a significant chunk of emails being opened on mobile devices, it’s imperative to ensure your emails are mobile-friendly. A responsive design ensures that your content looks good and remains accessible on all devices. From clear call-to-action buttons to easy-to-read fonts, always test your emails on various devices before sending them out.

7. Monitor Feedback Loops

Many email providers offer feedback loops where they share why users marked your email as spam. By monitoring these feedback loops, you can get insights into what’s causing negative reactions and make necessary adjustments. This proactive approach can help in maintaining a healthy sender reputation.

8. Test and Iterate

Lastly, always keep testing. Send your emails at different times of the day, try out varied subject lines, and experiment with content layouts. The more data you collect, the better you can tailor your emails for optimal deliverability.

Ensuring your emails have top-notch deliverability is a blend of technical best practices and user engagement tactics. Balance VA Services is committed to helping businesses navigate this space, ensuring your communications always find their mark. With a focus on genuine connections and value, your emails can not only reach the right inboxes but also resonate deeply with your audience. You can find out more about my services here: Email Marketing

If you found this useful and would like to have content like this dropping into your inbox twice a month, then sign up using the big shiny button below!