Email Strategy

black woman with shoulder length brown curly hair sitting looking at a laptop and smiling. Image conveys that she is engaged with & enjoying the emails from the email funnel she is reading.

The Power of Email Funnels

20 February 202426 February 2024

The Power of Email Funnels: Your Pathway to Seamless Customer Engagement In today’s digital age, where inboxes are swamped, and attention spans are fleeting, staying… Read More »The Power of Email Funnels

Image is words spelt out in square building blocks. The words sit on top of each other and read: Reflect, Rethink, Revise. The image is trying to convey reflecting on your 2023 email campaigns and planning for 2024

Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up

24 November 202326 November 2023

Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up As 2023 winds down, it’s the perfect time to step back and take a… Read More »Reflect on Your 2023 Email Campaigns: Time for a Performance Check-up

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Email Marketing: Summer Edit

18 October 202325 November 2023

Email Marketing: The Summer Edit Hello and welcome to the Summer Edit. At the end of each season I share some of my best tips,… Read More »Email Marketing: Summer Edit

Close up of laptop with woman typing on it. There are illustrated emails coming from the keyboard as if to indicate good email deliverability

Making Sure Your Emails Land: Tips for Better Deliverability

6 October 202331 October 2023

Making Sure Your Emails Land: Tips for Better Deliverability In the digital age, the email inbox has become a sacred space. As businesses, we’re granted… Read More »Making Sure Your Emails Land: Tips for Better Deliverability

Is It Time to Migrate to the New MailerLite?

10 July 202314 July 2023

Is It Time to Migrate to the New MailerLite? If you’re still using MailerLite Classic, you may be wondering if you should migrate to the… Read More »Is It Time to Migrate to the New MailerLite?

Woman stretching at her desk knowing her email marketing is sorted

Personalisation in Email Marketing

14 June 202327 September 2023

Personalisation in email marketing is a powerful tool. In a time where we are overloaded with information standing out from the crowd has never been… Read More »Personalisation in Email Marketing